The journey of Mike Goodnough from a successful career in marketing to becoming a writer is a story of many factors both personal and professional growth.
In the first place, Goodnough managed to gain a strong position in tactical marketing and communications, during which he worked for more than sixteen years as a Senior Strategy Consultant. His work involved heading marketing projects for such clients as General Motors and HBO, hence he mastered the art of communications and marketing strategies as a response to data.
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Nevertheless, following his separation in 2007, Goodnough decided to devote himself to raising his son, and as such, he naturally moved away from sticking to the confines of full-time employment in corporate positions. This also meant he began looking for freelance work, which is possible within his vast marketing experience, but offers more freedom. It was during this time that he started forming his identity as a writer.
In an even more personal realm, Goodnough was starting to write his Substack newsletter Hoarse Whisperings, where he writes about his life – his thoughts, parenting, and all the feelings in between. He talks about this change as one that was rough around the edges but also rewarding, as it involved deciding to take to writing professionally at the greed of the heart and its contents, to speak to readers about issues such as love, loss, and self-improvement.
The considerable marketing experience that Goodnough has garnered over the years has shaped how he writes as well, and how he can interact with audiences on some social media avenues like X (Twitter) where he has a considerable fanbase. Both this element of relating and communicating professionally as well as his appeal has made the transition easier and also made him one of the most celebs in the world of freelance writing.
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To sum up, Mike Goodnough transitioned from marketing to freelance writing for personal reasons and to explore his imaginative passions, bolstered by a career in strategic communications.
FAQs
Mike Goodnough has always wanted to be a storyteller, and that is the main reason he wished to move from more corporate marketing into efficient freelance writing where he would create more and also go into topics far beyond the corporate level.
While his writing is not unimpeachable, his excellence in the emphasis on an audience, clarity and persuasive messaging, and the need to do all of that within a particular essay limit has been acquired from writing strategic pieces of literature, which are designed to appeal and provoke some reaction in the reader.
Mike also experienced problems like client retention, not being able to find a firm in a new industry, and fluctuations in freelance work income. These first steps were quite successful in building up a portfolio and also learning how to establish relevant contacts.
To strike a healthy synergy between writing and consulting, Mike has very strict dividing lines, sets time aside for each of the functions separately; and sorts all other work according to urgency so that both segments of his career are given the necessary attention.
Thus, in the work of Mike, ‘Hoarse Whisperings,’ the thematic concerns in the narrative include the aspects of self-development, imagination, contemporary business, and the art of storytelling. Most of his observations, however, are laced with humor and self-analysis about how difficult life and working life can be.
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