Today I’m going to keep it simple that way you can succeed. Hi everyone, I’m Hiren and today, I am going to break down 9 SEO Strategy that you need to measure when launching a new website. We tall one by one SEO Strategy in deep.
So, you know what? When you are getting a new website off the ground, knowing exactly what to measure will make or break your success. But with all the metrics that Google Analytics and other best platforms offer, it is very easy to get lost.
Before we get started to make sure you subscribe. That way, when I post more blogs or articles like this you’ll get notified. The very first SEO Strategy that you need to monitor is the load time of your website.
- 1 1. Load Time – SEO Strategy
- 2 2. Dwell Time
- 3 3. Average Time On Page
- 4 4. Percentage Of Returning Visitors
- 5 5. Referral traffic
- 6 6. Organic Traffic
- 7 7. Bounce Rate
- 8 8. Email opt In’s
- 9 9. Pages Per Session
1. Load Time – SEO Strategy
That’s not bad, something’s better than nothing, right? So load time not only affects your search engine rankings or ranking measurement but it can also affect your conversion rates. Now the second SEO Strategy that you just need to keep track of is dwelling time.
2. Dwell Time
A Strategy that you need to keep track of is dwell time or at least an average session duration in Google Analytics. If people like your content, they will spend more time consuming it. If they do not, then you are kind of screwed. And a simple way that you can improve this is by cross-linking your content together.
So, If we take an example then if I have an article that breaks down SEO ranking and an introduction to SEO and I break down all the factors of SEO such as things like link building.
Well, if I was to have an article on link building, I will link to that article and that will help with this metric. The next SEO metric is the average time on page.
3. Average Time On Page
Check this metric off for single pages or individual pages to see what is working and what is not working. You will have some pages that hit it out of the park and you will have some pages that just do terrible.
You want to take the perfect pages that are doing extremely well and figure out, all right, what do all these pages have in common? Go look at all the pages that are not performing well, what do they have in common? This will give the idea of what you should do more of and what you should do less of. The fourth SEO metric I want you to look at is the percentage of returning visitors.
4. Percentage Of Returning Visitors
Percentage of returning visitors and the early days, especially when your website is brand new, what you will find out is you will have a ton of returning visitors. Because that will be you going back to your site or your friends going back to your site.
As your site grows and you start getting some traffic from other sources, you will find that you have barely any returning visitors. But as you grow your brand, you will find that your returning visitor count will continually go up and up and up.
In the early days, you’ll live and die by returning visitor numbers. For example, if you are getting all these visits but you can’t figure how to get any of them back, ensure your trafficking, maybe it can just be growing month over month. It’s growing because you’re adding new people, you have a big leaky bucket.
Collect Emails-Do Push Notifications
So, you need to solve that because the easiest way to grow is retaining the people that are already on your site. You can do a few things to get people back to your site such as collect emails so you can email people every time you have updates or new content. Do push notifications, that way every time you have a message to send out. You can also leverage messenger chats such as MobileMonkey or Minichat. The fifth SEO metric I want you to look at referral traffic.
5. Referral traffic
Organic traffic won’t be great in the beginning but if you can get referral traffic in order to get people to your site, if they are from relevant sites, you can get sales, conversions.
Knowing what is the perfect and best-referring traffic sources will help you fine-tune your marketing top strategy. I look at referring traffic for two main reasons.
- One, the more referring traffic I’m getting, usually that means the more backings I’m getting which means overall time, my organic traffic is going to increase.
- Secondly, I like to see which sites cause the most conversions cause then I need it to know, to focus all my efforts on those sites that are not just driving traffic, but they are driving sales. Because traffic that doesn’t convert into sales is useless. The sixth and very important SEO metric I want you to track is organic traffic.
6. Organic Traffic
In the early days, you are not going to rank for much. So what you want to do is you want to look for your rankings and if they are climbing up. So you may be in the 100s spot, then you go to the 50, then you go to 10, and as you keep climbing you will see your traffic going up as well.
So when you are really looking at organic traffic, look at the total number, not just each individual keyword, because you can see as a whole, are you getting more traffic or less traffic on your website. You can do this through Google’s product which is Google Search Console. It can track your rankings very well as well as your search traffic on a daily basis for you. That will give you an idea of what is working, what is not, what keywords are driving impressions, what pages are working. So you get a good idea of what you should do more of and what you should do less of. The next and seventh thing I want you to track: bounce rate.
7. Bounce Rate
For genuine organic traffic, anything around 50% or lower is good, anything above that level you need to make improvements to your website. Bounce rate’s not just about the content but it is about the experience.
If your site loads slow, you are going to have a higher bounce rate. If you are not interlinking your pages together, you are going to have a higher bounce rate.
The bounce rate is an important metric to measure because it tells you what users think of your website. If you have a low bounce rate that means they like the stuff on your site. The next SEO metric: email opt In’s.
8. Email opt In’s
Email subscribers will be one of your best sources of traffic. Why? It won’t bring in the most amount of people but it will bring in a lot of your paying users, your customers, your subscribers. Whether you are selling parts or services, emails are effective.
Whether you’re a big Fortune 1000 company or even a small and medium business, so make sure you are collecting emails. And on that note, if you need help with any of your marketing. Now last and ninth metric I want you to track: pages per session.
9. Pages Per Session
Look, if people are coming to your site and they are sticking around for two, three, four, five pages per session, that’s good. If they are sticking to one point something, that is pretty low. Look at the behavior flow or stream in Google Analytics to see exactly where users are navigating to and where users are staying on your website. This will inform you and tell you what is working and what is not.
Grow Your Site’s Traffic Fast – SEO Strategy
This will very clearly tell you what you need to do to get more pages per session. That behavior flow is one of the best reports that I love and with it, you will get a better idea of what changes you need to make. If you need help growing your site’s traffic, stay with HealtHowdy. Thank you for visiting, make sure you Subscribe or Sign up, share it and comment if you have any questions. I’ll look forward to helping you out.